Report
Introduction
This report represents over a year of organizational
assessments, individual interviews and conversations, and a Community
Conversation regarding the cultural landscape of
This Community Cultural Assessment is sponsored by the
Duvall Arts Commission under the auspices of the City of
The report consists of three major sections. The first is a general Duvall Community Profile.
This profile is the result of all the data gathered
throughout the assessment process as well as some data provided by the City of
I. The Duvall Community Profile
Simply put, the community of Duvall is in transition. It is not in trouble as much as it is troubled because of changes and the challenges these changes have created. As a result of this, Duvall is clearly at a turning point. Decisions that Duvall makes now as a community will have long-reaching impact on the direction the community develops.
The changing demographics of Duvall are stunning. In the past twenty years, the community has increased population from approximately 750 people to close to 6,000. And there is no indication this trend will subside. In fact, once the new sanitation facilities are finished and the moratorium on new construction is lifted, the City is anticipating an increase over the next ten years that will come close to doubling its population.
The area was first inhabited by the Snoqualmie
Tribe. The first white settlers in the
area were the Dutch Dairy Farmers and the Loggers, making
A third cultural group has brought additional change and
growth to Duvall. Over the past ten
years, it has probably done more to bring Duvall to “The Turning Point” alluded
to earlier in this profile than anything else.
This group consists of the Seattle Area “Rurbanites.”
It is a combination of two words and, in reality, two very different cultures -
rural and urban. It is intended to
capture the urban inclinations of these new citizens who are looking for the
benefits of the “rural” existence. In
other words, they want the small town experience while maintaining the urban
amenities they enjoy while in
The rapid increase in this population literally “taxed” the infrastructure of Duvall to such a point that a moratorium had to be declared on new construction (limiting new construction to “random allocation” permits). These individuals represent the largest population of the “New Town” which is located on the east end of the entrance into town. The number of new residencies built on this hill in just a few years is staggering. This has pushed the infrastructure capacity of Duvall to the limit. During various interviews, several individuals indicated that the increased property values have challenged their ability to continue to afford property and live in Duvall.
The infusion of the
Organizational assessments, community conversations and individual interviews conducted during this cultural assessment provide a very broad-stroked profile for the community. What is clear is that Duvall is an extraordinary community caught in the transition from rural to urban with little, if any, suburban sprawl development in between. It has experienced less of a gradual development and more of a rapid “plop” of urban culture into the community setting. This new development has been rapid and it has caught a lot of long-time residents of Duvall off guard. And, without question, it has challenged Duvall’s long-standing “sense of self.”
The City Council, anticipating many challenges over the next few decades, has wisely initiated a Community Visioning Process, which is resulting in the revision of Duvall’s Comprehensive Plan. This Cultural Assessment is being conducted to provide an important element to this planning process, augmenting the data already gathered.
A. The Center of the Community - The Townscape
of
There is no question where the “center” of Duvall is
located - it is area some people call “Funky Duvall.” While it is not the geographical center of
the town it is clearly the cultural center.
It is the four-five block area that comprises most of what is known as “
Because of the historical prominence of this section of town, and its proximity of McCormick Park and the Snoqualmie River, this geographical section of Duvall represents not only the center of the community but also its “heart.” This is where people come to experience the “sense of place” of rural, small town Washington. It is also where they come to find the unusual and unexpected, where they want to walk the streets and the park, where they want to slow down and enjoy just being together. This is where people are invited to experience the genuine, authentic “community of Duvall.”
It should be noted at this point that most reports
of this nature would immediately launch into a strong argument for why this
area needs to be designated historical and “preserved and restored.” Some cultural planners would lay claim to
Old Town Duvall not only represents the best of who Duvall was, it also represents the efforts to change and grow into the best of who Duvall can be. As such, it seems logical that Old Town Duvall should be a primary focus of any community cultural development efforts being considered or planned for Duvall.
B. From Townscape to Peoplescape
It is not unusual for small communities to have a personality that is greatly influenced by one or two or, perhaps, more personalities. Usually, these personalities are the “founding fathers/mothers” who set a stamp on the community, which carries it through the years - a kind of “community branding.” But, in Duvall, there aren’t just one or two personalities - there is a whole history of individuals who were strong-willed, independent, creative, and forceful. And, what makes Duvall even more unique is the fact there is such a large number of diverse personalities throughout the entire history of the community, including the present. In fact, no community this planner has ever worked with, seems to have more “cultural creatives” present in and actively engaged in the community than does Duvall. While this has some obvious advantages to it, it presents a higher than usual set of challenges. The key is to find the way to keep all of the diversity that makes Duvall unique while, at the same time, providing a point of convergence where all of this energy can join toward a common goal. This has been the case with the cultural assessment process and could well continue through the next phase of cultural planning.
One of the major challenges facing the Duvall cultural community is moving beyond the split between the Duvall Arts Commission and the Duvall Foundation for the Arts. At one time these two organizations were viewed by many as being one and the same. While most people in the community are unaware anything has occurred, the tension between the two groups going separate ways has created a discomfort within the cultural community. One of the outcomes of this, especially since these organizations were so closely aligned for so long and many of the same people were involved in both organizations, is for the general citizen in Duvall to have difficulty in maintaining the distinction between the two groups.
The cultural assessment process has been successful in helping to move things in a positive direction. Several meetings have been held with representatives from all of the arts and cultural organizations together and have resulted in the beginning process of developing a shared strategy to move the cultural community toward a more unified approach to the work they do in the community.
Summary Community Profile Observations
Duvall is a powerful place. It has a long and cherished history. It has a strong geographical “Sense of Place” that is recognized and cherished by its citizens. It has citizens who are strong personalities, gifted, creative, expressive, deeply committed to causes, and clearly concerned about the future of their community. And, most important of all, Duvall has a “Poetry of Place” that is influenced by all of these different elements converging into one place at one time. Duvall is a community in transition. And, while the infrastructure issues facing it are enormous, so are the issues related to the cultural landscape and the peoplescape of the community. These go hand in hand and the City leadership (the Mayor, City Council, and Staff) understands this.
Far too often, communities focus on issues that relate more to the development of adequate human services and infrastructure to sustain the community and fail to address one of the essential aspects of why they are doing this - the people who make the community what it is. This Duvall Cultural Assessment provides this additional aspect to the City’s Comprehensive Plan. And, in commissioning this cultural assessment, the City leaders are clearly stating their recognition that the arts and culture of the Community represent much more than just performances and places to visit. They are making a strong statement that as the City grows so does its cultural landscape and this needs to be part of the strategic planning process for the community. There are challenges facing Duvall that need to be addressed, but nothing that can’t be resolved by people continuing to work together for the common good of the community.
This community profile describes a strong community
with a rich history. It portrays Duvall
with strong-willed individuals willing to work together to provide strong
leadership. And it conveys many of the
challenges that come with a community in transition. Most of these challenges to the cultural
community of Duvall can best be described by relationships. This report addresses three of these primary
cultural community relationship categories in the final section of this report
by identifying three Key Strategic Planning Issues that could be used as a
framework for conducting an intensive community cultural planning project
should the City of
The first relationship is defined by geography: the
relationship between
II. Duvall Community Conversation Transcription
On
While one of the major goals of the Community Conversation exercise is to collect data to create the community profile, it is also designed to get people engaged in conversation with each other on a one-to-one and in small groups. This gets people from different parts of the community together in one place. Quite often, the major important outcomes from the Community Conversation is getting people in the same room to start talking about their community. This was clearly the case during this Community Conversation. The people were engaged, involved, interested, and willing to be open and honest with each other.
Following the work on each of these questions, the participants met in small groups to share what each individual had written. A recorder took notes during these conversations and reported back to the larger plenary session with the outcomes. The following lists are a combination of both the individual and small group answers to the questions.
I. Describe Our Community
Table # 1
Farm-based to merchants of commerce
Small
Expensive/Large New Homes
Friendly/Folksy
Growing
Diverse/All Ages
Businesses - New/Old Disconnect
Active/Energy
Stirred up by Growth
Arts-Centric/Creative
Passionate about community
Dwindling farms
Old-New Dichotomy - Organizations & Businesses disconnected with Residents
Natural Beauty - Environmental consciousness
Expensive new homes
Downtown - Historic Old-Town (Center/Heart of Town Being)
Diluted by separation from new commercial center(s)
Connectivity
Apathy/At a Crossroads
Amalgamation/Layering
Juxtaposition of old and new/all layers here at once
Income Disparity
Engaged in community vs. disengaged in community
Searching for an identity
Historic Old-town
New Businesses
Transition/Complexity
Table # 2
Contrasts of Values: economies, hippie/arts, loggers, residential/suburbs
Agricultural vs. suburbanites
Apathetic/Disengagement
Small town feeling
History/cultural interests are strong
River front beauty
Old-town vs. newcomers
Desire for
convenience/suburban services vs. strong connection with history,
Ability, or value of ability to affect the community direction
A small community/charming, historic
Culturally active
A town where everybody knows everybody
Old-time farmers, hippy/artist types
Bedroom community types living in suburbs with little contact with town
A mix of other folks who love the small town feel but come with diverse backgrounds
A rich mixture of old-timers, hippies, and suburbanites
A history of farmers, loggers and visitors
Exploring new alternatives
A funky old town with lots of new developments around it
A community of contrasts:
bubbas vs. liberals/old-timers vs. big boxers/hippies vs. high tech
evolution vs. revolution/involved vs. disengaged/informed vs. disgruntled
Concerned vs. angry
Table # 3
Small but growing
Changing rural to urban
More diverse
Searching for Identity/at a crossroads
Rural changing to suburban
People coming from all over US
More education and spendable income
More traffic problems
Congestion
Need committed people
Relatively small but growing
Small rural town with charming, eclectic character
Bucolic, pastoral setting with mountains in background (picturesque)
Development encroaching on town/causing changes in population mix and town structure
Vibrant artists/underserved artists/disinterested artists
Creative foundation/history/potential
Committed people/business/government
Traditionally rural community with many long time
residents that has undergone rapid growth in the
last decade that has created a substantial suburban
bedroom component
II. What Are Duvall’s Cultural Assets?
Table 1
Many talents/many local musicians, writers, artists
Strong artistic sense
A population that appreciates the arts
Local history as cultural asset
Street scape/Big Rock
Pioneer cemetery
Duvall Arts Commission
Thayer Barn project
Teen Center/Sr. Center
We are rich with cultural!
Stores that support art shows and local performing artists
Arts on stage summer program
Performance stage at Cedar Crest
Ethnic minority: Tribe/Hispanic
Dougherty Farmstead
Depot
Funky downtown “Old-Town” and related streetscape
Big
School arts programs
The people
Civic Clubs/Libraries
Historic Society
Chamber of Commerce
Public and private schools (drama and music programs/art classes)
Individual artists who live in Duvall and display/perform locally
Accessible venues for local artists
Programs that bring performances into the area
Long–time residents from the town’s logging, farming, dairy, hippie days
Table # 2
DAC Programs/DFA – Summer Stage/Arts Onstage
Dougherty House/Historical Society
Local Artists/Musicians - something attracts them/draws it out in people
Proximity to
Thayer Barn
Duvall Daze
Sandblast
# of artists/musicians in community
Community Organizations
Nature
Creative Thinkers
High School arts programs
Quilt Shop
Parks
P&G Speakeasy - Paula
Gardens & sunspaces - Sunny
People involved in community
Nelson Farm
Historic Downtown and antique shops
Land-based heritage
Odd-itorium
Vital, animated
pedestrian-friendly
Creative, nurturing atmosphere
Library
Tera Nova Studies
Wednesday nights in the park/ Carolyn Butler
Table # 3
People with commitment and involvement to arts and history
Organization and institutions supporting the arts
businesses
city-government
DAC, DFA, CPAC
Historical society
Physical beauty of the area
City openness to citizen participation
That’s easy - “its people”
Dedicated, individuals, hardworking, intelligent, creative
People defining Duvall as it is today and will be in the future
People committed to the arts and to Duvall’s history
An appreciation of the natural beauty of the region where we live
Propensity of citizens to build bridges between their history, the beauty of the Snoqualmie
Valley, and their artistic expression
The complexity of people
Lushness of spirit
Willingness to contribute effort for community
Appreciation of and tolerance of differences
Sense of humor
Tenacity
III. What are the Challenges/Opportunities Facing Duvall At This Time
General Group Discussion
I. Challenges
Lack of Community support/attendance
Elitism of old (closed to new)
New people trying to fit/have a different attitude
The economy - the haves and have-nots
Keeping historical connection
Addressing what the old/new citizens want/need
People thinking there are no rules
Duvall used to be very sophisticated (anti-ruralism attitude)
Threat to old town
Too few doing too much for too many
Lack of opportunities for parents to help children
Nonprofit volunteer burnout - young people may be changing this
How to bring new people into “old” community
Need for genuine/authentic communication
There is too little time - for everyone
We need to educate/nurture/training volunteers
We need to nurture philanthropy
Need to do a better job of advocacy - who we are, what we do, why we do it
People must be asked and they aren’t being asked
Disconnect with home - losing “funky Duvall”
There is a serious conflict between the various Duvall cultural groups that absolutely has to be addressed: it is an unhealthy competition between small groups in a small community
People are terribly confused about the differences between DAC/DFA/CPA (Cascade
Performing Arts)
Opportunities to Address Challenges
Develop
Identify Arts/Performing Arts/Cultural Center/Community Center
We can do better advocacy for the arts/culture/heritage in our community
Address unhealthy competition between existing cultural/arts organizations in Duvall
We need to develop a cultural alliance
We need to address confusion in general public about groups
Need to address/clarify City Responsibility/Responsiveness
Create a synergy between City and nonprofit/cultural groups
We are on the brink of having a new opportunity to have diverse groups integrating into our
community (Hmong)
City does respond, need to identify that
Need to celebrate
Owning up to the “Troubles”
Every community has conflict. But Duvall has an abnormally large percentage of strong-willed, independent, and creative thinkers/doers.
Summary of Duvall Community Conversation # 1
What makes a community what it is? Its history? Its resources? Its people? Yes. It is the relationship between all three of these elements that make a community what it is today. The Duvall Community Conversation was intense, engaged, and constructive. It was a good sample of people representing many of Duvall’s major cultural organizations actively participated in the exercise. They wrote their thoughts down and shared these with others. And they engaged in a larger “group conversation” about each and every one of the questions presented to them during the Conversation.
The one thing that seemed the most striking of all that was revealed during the morning event was the fact that people not only deeply love Duvall, they want to help Duvall have a constructively creative future. They accept the fact that they are part of the community leadership that will make this happen. And they clearly realize that there are many challenges in front of Duvall. Living in Duvall has not always been easy. And there is no questions that this period of transition has its share of challenges for City leaders and Duvall citizens alike. But, what doesn’t exist is the option of shrinking from these challenges with the expectation they will solve themselves. The only way to address the future of Duvall is to become a group of individuals working together and creating community intersections.
III. Duvall Cultural Assessment Preliminary Recommendations
Planning Issue # 1 The Relationship between “Old Town/Mid-Town/New Town”
A recurring issue throughout the community conversation and the many interviews conducted is the reality that there are many “personalities” of Duvall as evidenced by various developments from north of town to the southern boundary.
The most striking of these images is the concept of a town divided into three major sections.
Of
these three,
Currently,
the
The following recommendations are intended to supplement current City plans for the area.
Recommendation
# 1 Create
a Cultural District for the five blocks of
|
Establishing this area as
a special “Cultural District” will provide the kind of focus necessary to
help this area address its current challenges. A Cultural District can make the area
businesses eligible for special incentive tax breaks and possibly some
community development funds to promote the Old Town Revitalization. It will centralize cultural amenities
(including the possibility of some performance space and the proximity of |
Recommendation # 2 Create
a Cultural
Cultural Tourism and Economic Development
|
Creating a Duvall Old Town
Cultural District Association consisting of for-profit businesses and
nonprofit organizations focusing on the Cultural District area will maximize
resources to promote cultural tourism in Duvall, which will translate into
economic development for the entire community. This will also assist Mayor Becky Nixon and
the City Council/Staff implement the vision they have created for the comprehensive
plan for |
Recommendation # 3 Create A Duvall Farmers/Art Market
|
With the proximity of |
Recommendation # 4 Consider Possibilities of Converting one of the Old Town Buildings into a Temporary Performing Arts/Community Cultural Center
|
Duvall needs a community
art center. While the City and DFA
have created a public/private partnership to renovate the Thayer Barn into
such a center, that project is currently on hold and there is an advantage to
addressing short-term needs and integrating such a facility in to the new
Duvall Cultural District. When (if)
Thayer Barn is completed, this |
Recommendation # 5 Establish a Duvall Public Arts Program
|
If Duvall creates a Cultural
District, it is logical to support this with establishing a “Public Art
Program.” There are numerous ways in
which public art can be integrated into the community of Duvall Streetscape,
especially |
Recommendation
# 6
Create A
|
This is an excellent opportunity for the
cultural organizations and businesses in Old Town Cultural District to work
together to promote not only |
Recommendation # 7 Address Issues of Traffic Going
Through
|
While this recommendation
addresses more of the overall “infra-structure” of Duvall and the
comprehensive plan, it is important to recognize that if plans move forward
to developing a cultural district in Old Town, the amount of traffic that
exists now (along with what is expected as an increase) will create a serious
impediment to creating a public art/cultural district/pedestrian friendly Old
Town. |
Recommendation # 8 Create a Comprehensive Duvall Cultural Plan
|
In the beginning of this
project, preliminary consideration was given to creating a Snoqualmie Valley
Cultural Plan. While the larger
regional issues are important to address, it is clear that Duvall has enough
challenge in front of it to focus on creating a Duvall Cultural Plan. To accomplish this project, DAC should
serve as the lead agency with the newly formed Duvall Cultural Alliance
serving as the core Cultural Planning Steering Committee. While the primary focus of developing this
cultural plan will be Duvall, consideration should be given to including |
Planning Issue # 2 The Relationship Between The Duvall Arts Commission, The Duvall Foundation for the Arts, the Cascade Performing Arts Council
And the Duvall Historical Society
Duvall is a small community. Having four major cultural organizations working independently of each other and, at times, competitively, creates challenges for limited resources (both human and financial). In addition, the lines of responsibility and relationship between these organizations is unclear, and has been repeatedly identified as a overarching issue in individual interviews as well as the two Community Conversations held during the assessment period.
The cultural assessment project has provided opportunities for representatives from these various groups to meet together, discuss shared concerns and issues, and come up with some strategies to address them. Significant progress was made in opening up communication between these four groups. And, while each group has its own governance structure and purpose for existence, the conversations convened during this cultural assessment project have invited the groups to work together to find the best way to maximize the resources each group has to serve the community of Duvall.
Representatives from some of the various cultural groups involved in the Community Conversations and individual interviews expressed concern that they are not as much “in the City loop” as they wanted and were eager to create some mechanism to provide more direct communication between all of the groups and the City. As a result of this concern, the preliminary cultural assessment recommendations included a proposal to reconfigure the Duvall Arts Commission into a Duvall Cultural Commission (consisting of representatives of each of the major cultural organizations in the community).
Following extensive and in-depth conversations between the various cultural organizations in Duvall, the decision was made not to pursue forming a Duvall Cultural Commission at this time but rather to recommend the formation of an informal “Duvall Cultural Alliance” as a positive “first next step.” It is hoped that this informal cultural alliance setting will invite individuals within the various cultural groups to continue to engage each other in this important community conversation.
Recommendation # 1 Create Public/Private Partnerships to Support Arts and Culture in Duvall
|
The Duvall Arts Commission
is not equipped nor funded by the City to present all the various arts
disciplines in the community. One way
to address its commitment to support all community-based art is to create
various “public/private partnerships” between DAC and existing cultural
institutions including DFA, CPAC, the Duvall Historical Society, as well as
various public and private educational institutions. What DAC can do is serve
as a cultural catalyst, speaking on behalf of all of the cultural community,
helping the City understand why arts and culture are so important. |
Recommendation # 2 Continue to Find Effective Promotion Strategies to Communicate the Extent and Variety of the DAC Programming
|
Because of the success and
public nature of the Summer Stage and the Arts Onstage program, some people
in the community think of DAC as primarily a performing arts presenting
organization. The fact is, DAC
oversees a variety of programming and it is important the Arts Commission
continue to find effective ways to communicate the extent and variety of
these programs to the general public.
|
|
It is essential that
communication between the various Duvall cultural organizations that was
begun during this cultural assessment process continue. Creating an informal Duvall Cultural
Alliance, consisting of the four major cultural organizations in Duvall
(including DAC, DFA, CPAC, and the Historical Society) provides a good “first
next step” in establishing essential communication links between these organizations. This |
Recommendation # 4 Use the Historic Train Depot as a Duvall Visitor’s Center
And/or
Cultural
|
The train depot, having
just been moved to a new, permanent location at the entrance to |
Recommendation # 5 Establish a
|
While promoting Old Town
Duvall is important, it is also important for people to realize there are
other cultural amenities in Duvall.
The Dougherty Farm House is one example. Adding a |
Planning Issue # 3 The Relationship Between the Loggers and Dutch Dairy Farmers, the 1970's Hippies, the new “Seattle Rurbanites” and other Culturally Diverse Groups
If
there is one single aspect of Duvall that makes it a distinctive community, it
is the diverse nature of the people who live there. The town celebrates a history of being
settled by different groups at different times.
Each new settlement group not only increases the population but also
broadens the cultural diversity of the community. The struggle between the loggers and the
farmers; the arrival of the Hippies in the 1970's presented the farmers and
loggers with a real challenge, one that was eventually overcome. Now the
community is faced with a huge population increase due to arrival of the
“Seattle Rurbanites,” during the past ten years. Many of these new Duvall citizens work in the
Beyond these basic core cultural groups, we also have an increase of more traditional culturally diverse groups including an expanding Hispanic population, a small but distinctive “Hmong” population, and some other groups including Koreans. For some reason, Duvall seems to be a natural gathering place for people who think differently yet work to find ways to work together. Duvall is facing one of its greatest challenges now as it develops a comprehensive plan to address needs of the community over the next ten years. The Historical Society has a contribution to make in preserving the varied and diverse history of the community. Now, more than ever, Duvall needs to focus on preserving the “Sense of Place” that has made it unique. In addition, it needs to pay attention to the fact that decisions being made now, especially in the comprehensive planning process, will create the “New History” of Duvall.
It is also important to recognize the special contribution the Arts can make in addressing this challenge, perhaps one of the most creative and constructive contributions the arts make to the overall community cultural development of Duvall. The arts invite people to tell their stories and listen to the stories of others. They help people identify, preserve, and celebrate what is unique about them and their families, as well as what is unique about the larger community as well.
The arts don’t create diversity, but they do invite people to learn about cultural diversity in such a way as to be a positive, constructive experience. Duvall has a fascinating cultural mix of people, representing a long and valued history of unique, independent, and creative people gathering together, making the community what it is today.
Recommendation # 1 Create a Duvall Multi-Cultural Festival
|
The arts provide one of the most effective ways possible to promote, identify, celebrate, and transmit cultural
diversity values. A Multi-Cultural
Festival is an excellent way to bring the various cultural components of
Duvall together and create a common “gathering place.” This would be an excellent project for the
proposed “Duvall Cultural Alliance” to take on once it has established itself
and develops the necessary resource capacity to do something of this
magnitude. It is an excellent way to
promote all of the arts and culture and the important role they have in
communicating core cultural values and helping Duvall identify and celebrate
its rich cultural heritage. |
Recommendation # 2 Consider Presenting the Multi-Cultural Festival in
Conjunction with Duvall Daze
|
Duvall Daze has undergone
some transition over the past few years.
While the future of Duvall Daze is uncertain, consideration should be
given to introducing the Duvall Multi-Cultural Festival as a component of
Duvall Daze. |
Recommendation # 3 Use Arts Education To Promote Cultural Diversity
|
Arts Education is an
excellent way to help people reach their full potential. Arts education opportunities in the Duvall
school system provide an excellent opportunity for students to learn about
themselves, their community, and the diverse cultures that make Duvall so
unique. This is also an excellent
opportunity to promote and nurture the public/private partnership with the
public school system. |
Recommendation # 4 Work with Non-Profit Organizations and Private Businesses
To Promote Arts Education Opportunities in Duvall
|
The Duvall Arts Commission
doesn’t have the necessary resources to provide all of the arts education
opportunities necessary for Duvall.
There may be other organizations in Duvall that can assist in this
process by working with DAC in developing a public/private partnership. There are also several visual arts teachers
in Duvall that provide private lessons and they may be a good source for
public/private partnership as well. |
Planning Issue # 4 Use Organizational And Cultural Assessment Information to Assist DAC in Creating an Effective Strategic Plan
The following recommendations were contained in the organizational assessment document completed in the spring of this year for the Duvall Arts Commission and are intended to serve as a blueprint for DAC continuing the process of strengthening its internal structure so it can maximize its capacity to serve the community of Duvall. These recommendations are intended to serve as a starting point for DAC to create an effective strategic plan that identifies specific goals, objectives, action steps, leadership identification, resource allocation, time line, and evaluation procedures to help the Commission accomplish its goals and fulfilling its purpose.
Recommendation # 1 Determine Your Audience
|
There is the audience you
serve, the audience you are expected to serve, and the audience you want to
serve. They may be the same, but
chances are they are different. The
Commission needs to spend the time that is necessary to explore these
issues. This will enable you to
determine the audience you want to serve and then determine what you have to
do to serve that audience. |
Recommendation # 2 Create a DAC Values/Vision/Mission Statement
|
The Duvall Arts Commission
exists for a reason. That reason or
reasons needs to be better communicated.
Creating a clear statement discussing your “values/vision/mission” can
give the Commission a much more clear idea of who you are, what you do, and
why you do it. It can also give you a
valuable tool for doing the kind of community advocacy that is necessary to
help people understand why the Commission is vital to Duvall. |
Recommendation # 3 Share this Values/Vision/Mission Statement
|
Once you have created this
one-page statement, you need to find ways to share it with your audience as
well. Perhaps portions of it should be
printed in your programs, advertising, etc.
Some “tag lines” from the statement could become ways to identify the
Commission with a larger purpose than just “presenting arts programs.” |
Recommendation # 4 Involve City Staff and City Council in this Process to Promote Their Buy-In
|
The buy-in from the City
is essential. City staff, especially
those staff directly related to the work of the Commission,
have to have a clear understanding of the Commission and your purpose. Without this, you won’t be able to
accomplish what it is you want to do.
This takes time, it takes effort, but it may be the most important
thing you do. |
Recommendation # 5 Determine Whether The Commission is a Producer, a
Presenter, or Both
|
Right now, the Commission
is focusing primarily on its role as a presenter. But, there is also clear evidence that
Commission members view your role as being much larger than this. What it is you understand your role to be
and what it is the City wants your role to be may end up being two different
things. |
Recommendation # 6 Clarify DAC Governance Structure
|
There seems to be a real
need to establish a more clear organizational
“governance” structure. This refers to
how the Commission functions (with what authority). And once this is done, there needs to be
the beginning process of establishing a Policies and Procedures manual that
includes job descriptions so the work of the Commission can be continued by
other people who are not currently involved in the organization. |
Recommendation # 7 Advocacy/Fundraising - Advocacy/Fundraising, etc.
|
The issue isn’t lack of
funding - the issue is why the lack of funding exists. You need to create an effective advocacy
campaign that celebrates who you are, what you do, and why you do it and then
you need to find new avenues to help raise the necessary funds to help you do
what you want to do. It isn’t about
funding. It isn’t about money. It is about values! People put their money where their values
are!! |
Recommendation # 8 Clarify The City’s View of the Commission’s Role in Duvall
|
This seems simple enough -
you wouldn’t exist unless the City wanted you there. But, the fact is, it doesn’t appear that
the City really understands the Commission and what it is you really do. There is advocacy work that needs to be
done here. Keeping them informed of
the Cultural Assessment and Cultural Planning work will help. |
Recommendation # 9 Consider Creating a Non-paid, Part-Time Administrative
Director Position to Assist with Human Capital Need
|
Your current Commission
Chair is functioning with the same commitment, energy, and exhaustion as does
a full-time paid arts administrator staff position. Without her enormous contribution, the
Commission work wouldn’t get done. You
don’t have money for a paid position now but you could consider creating a
“non-paid” position that would elevate the work beyond that of just being a
“volunteer.” |
Recommendation # 10 Move Toward Strategic Planning and Helping
The Commission To Become A Creating Organization
|
More simply put, you need
to move the Commission from being dependent on just a few people to being
“policy/procedures” driven. One way to
do this is to begin the process of making decisions about what you need to do
to develop the Commission into a more formal, valid part of the City
Government. There is a unique role
that a city-based Arts Commission can do.
There are also some limitations.
It is time to identify them, address them, and move on to what works
best in Duvall. |
Recommendation # 11 Incorporate Any Changes/Additions Into the
City Ordinance Describing the Commissions Purpose
|
Whatever major
structural/program changes/additions the Commission makes during the
strategic planning process must be incorporated into the City Ordinance that
brought the Commission into existence and gives the Commission the authority
it needs to function. |
Cultural Assessment Report Summary
The Duvall Arts Commission, the Duvall cultural community, and the larger community of Duvall have a lot on your plate. This cultural assessment report is intended to provide a brief community profile as well as some preliminary recommendations to assist DAC in completing some preliminary organizational strategic planning.
This report identifies the key planning issues facing the Duvall Arts Commission and the community as a whole. The key to success for DAC, in whatever it comes up with as a preliminary strategic plan, is to address issues related to public accountability. DAC is a City Commission and has a clearly defined public mandate. But there are other cultural organizations in Duvall that make up the remainder of the Duvall cultural community. The key to success for all of these organizations is to find a way to work together to maximize the resources and build the capacity of each individual organization to fulfill its mandate and mission in service to the wider community.
It
is clear, after over 1 year of working with these various organizations and the
individuals in them, that City of